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January 16, 2024
Primary

Multiplier Capital
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Primary

Active

Consumer & Internet

Primary is an of babies and kids apparel e-commerce platform intended to sell comfortable children's clothing. The company's apparel includes tops, bottoms, swimwear, footwear, and bodysuits among other products that are easy to mix and match and genderless for babies and kids, enabling parents to get timeless essentials for their kids at an affordable price.

KEY INVESTORS

U.S. Venture Partners, Homebrew, Harrison Metal

Headquarters

New York,
New York

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