In 2009, PayNearMe set out to solve a simple problem that had a very complex solution: make it possible for their clients to accept cash payments from their customers.

Clients started asking us to solve more problems for them, and by being relentlessly committed to better outcomes for them, our services evolved.

Inc. Magazine recently sat down with CEO Danny Shader to trace their unexpected path from one payment solution to a whole new category built around a single idea: when you fix the payment experience, accepting payments becomes cheaper, faster and easier.

“Be in love with your customer’s problem, not your idea.” -Danny Shader

Read the interview here.