InMarket’s digital marketing campaign with Welch’s and Flywheel wins Omnishopper Award for “In-Store Marketing: Digital Activation”

The Path to Purchase Institute has named the winners of its fifth annual OmniShopper Awards, the first and only program designed to recognize excellence in shopper engagement across the entire path to purchase, from cutting-edge retail media activations and viral social media campaigns to traditional methods such as in-store displays and signage.

The program shines a spotlight on the effective activation of touchpoints both separately and as part of more comprehensive campaigns designed to reach shoppers at all stages of their purchase journey.

IN-STORE MARKETING
Digital Activation (Non-Retail Media)
InMarket x Welch’s x Flywheel Digital: Sparkling Spring
Brand: Welch’s
Agency/Solution Provider: InMarket and Flywheel Digital

See all the winners.