“I and love and you”​ pet has acquired Made by Nacho, the clean, culinary-led cat food company co-founded by chef and cat dad, Bobby Flay and CPG entrepreneur Elly Truesdell. I and love and you is also thrilled to welcome Bobby to the “ILY” family as our Chief Culinary Officer and an Investor, and Board Member.

Since their founding in 2010, ILY has believed that cats deserve better—and “better” begins with ingredient integrity, purposeful nutrition, and culinary-inspired flavors. This commitment has always guided our focus to deliver the same level of care and innovation for cats, as we do for dogs. Made by Nacho was founded on these very same principles.

According to the American Pet Products Association (APPA) Products Association, cat-owning households grew 23% year-over-year as of June 2025—highlighting the growing demand shaping the pet care industry. By joining forces, we are expanding our product portfolio and strengthening the ability to meet that demand, while supporting cat parents nationwide.

Together, ILY, Made by Nacho and Bobby Flay create a powerful combination to lead the premium pet category forward. Expect more variety, more innovation, and more ways to deliver hydration-forward, high-quality nutrition.